Digital Marketing Management represents the fastest-growing channel for targeted communication, interaction, engagement and delivery of an organization’s branding, communications, products and services.

The marketing profession has undergone a significant change in the knowledge and skill base required to meet the needs of a constantly evolving digital environment. It is not enough for marketers to know that analytics and data science can help – they need to know how to use them to make good choices. They must take a scientific approach.” This course has been designed to offer individuals the opportunity to keep abreast of changes in the Digital Marketing Management environment.

The flexible nature of the course allows students the opportunity to explore specific aspects of the digital marketing debate ranging from new and emerging themes relating to branding, content curation and analytics, thereby offering a clearly differentiated positioning and providing a significant update on the more traditional marketing provision. The integration of Institute of Direct and Digital Marketing (IDM) and CIM influences helps us to shape curricula that have a strong professional and practical ethos, focusing on employability and continuing professional development in the field of Digital Marketing Management. The inclusion of a project as a capstone module is in addition to the alternative dissertation, providing you with the opportunity to focus your project on an issue that is relevant to your workplace.

Our staff are at the forefront of key areas of the Digital Marketing field including Digital Marketing Plans, effective Social Media for Organisations, etc.



Diploma in Digital Marketing Management

SEO – Search Engine Optimization

You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. Concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally you will be made aware of the implication of the rising of Mobile browsing.

Social Media Management

Today’s customers are online, web savvy and socially connected. Which means they’re better informed, harder to reach and harder to please. It’s clear then, that the world of business has changed. But have you kept up? Do you have the tactics, tools and training to leverage social media for business success? Social Media Marketing gives you a powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors.

Email Marketing Management

Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and ‘join the dots’ between your other online activities. It is quick, easy to implement, inexpensive and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it’s harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve. You will learn how the elements of Email Marketing work together. You’ll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered,open, read and acted upon.

Affiliate Marketing & Management

You will be able to understand and then put into practice the KEY STEPS that large, global brands use to make their affiliate marketing programmes a success, plus important tips in getting it right that most never share. You will learn how affiliate marketing can best be applied to your business so you can use affiliates to significantly increase your online traffic and sales. You will learn how SELECT the best affiliate network and how to successfully launch an affiliate marketing programme. You will know how to ATTRACT and RECRUIT the best and most lucrative affiliates to your affiliate programme to increase your online traffic and sales.

Web Analytics (Google Analytics)

Do you know how your web visitors arrive at your website? When they are on your site, do you understand what they do, which pages they click on and why they leave? All of this information, and more, is available to you via your web analytics. Unfortunately, for many organisations, web analytics is poorly understood and provides little in the way of tangible benefits. This course will give you an overview of the key ideas and web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You’ll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into enquiries, leads and sales. You’ll be shown how to the science, tools and technologies of web analytics come together to give you a rich picture of visitor characteristics and behaviour. You’ll also be taught why it’s important to choose your Key Performance Indicators (KPIs) and how you can use these to improve. If you’re already using a web analytics package but would like to get more out of it, then this is the course for you.

PPC – Pay Per Click (Google Adwords)

This course will cover all the strategy aspect related to Pay Per Click advertising. You will end up understanding how to define the right keywords, write the winning advert and use all the techniques to lower your price and increase ROI.

Content Marketing

Content Marketing is the ability to create the content that people want to have from you. Either on your site, on your email or social media channel, having a content marketing strategy will allow you to better engage and convert your audience.

Campaign Planning

Campaign planning is the act of putting together a strategy for your marketing activity. Thanks to analytics we can now measure all our efforts and prove the campaign as worked or failed.

Web Usability & User Experience (UX)

Our course will help you understand how to take a user focused approach to building websites. Design a more effective website that will improve customer satisfaction, have a better placement in the search engines and convert more traffic into sales. Website Usability course is particulary effective for web designers, web developers or marketers in need to dramatically improve their website results.

Digital Research

Market Research is an often neglected skill within the marketing spectrum. With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course.

Web Copywriting

Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user’s attention and keeping them interested. Yet writing for the web is different to writing for print and other media. There are different considerations when it comes to language, style, layout and content. You have to understand how to develop an effective ‘tone of voice’ and how to move the online reader through your site. This engaging, practical training course will show you how and help demystify online copywriting. This course will demonstarte how to build persuasive web pages that demand attention and engage with the user. You will learn – through a combination of theory and examples – how to craft successful digital copy from scratch right through the drafting and editing stages.